American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Viewing _____ analytics helps you determine at which time(s) of the day certain videos are most popular.

  1. hourly

  2. dashboard

  3. realtime

  4. advanced

The correct answer is: realtime

The correct choice focuses on "realtime" analytics, which is instrumental for understanding current trends and performance. Realtime analytics provides immediate insights into how users are interacting with content, including when certain videos are most popular. By observing user engagement in real-time, marketers can identify peak viewing periods, allowing them to optimize when to publish new content or promote existing videos to maximize viewer engagement. The other analytics types, while useful in their own right, do not specifically emphasize the immediacy of viewer behavior. Hourly analytics may give an overview of trends on an hourly basis but lacks the dynamic, up-to-the-minute insights that realtime metrics provide. Dashboard analytics typically aggregate various data points into a visual format, relying on preset intervals which might not capture the fluctuations seen in realtime data. Advanced analytics may utilize more complex methodologies for in-depth analysis but does not typically focus on immediate popularity trends like realtime analytics does.

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