American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Users that interact the most with your content are known as ____.

1. fans

2. stars

3. subscribers

4. regulars

The correct answer is: fans

The term that best describes users who interact the most with your content is "fans." Fans demonstrate a high level of engagement and loyalty to your content, showing that they not only consume the material but also resonate with it deeply, often amplifying its reach by sharing or discussing it within their own networks. This connection signifies that fans are likely advocates for the brand, contributing to its overall narrative and community. While "subscribers" could suggest someone who follows your content on an ongoing basis, it doesn't necessarily imply a high level of interaction or engagement. "Regulars" might indicate consistency in content consumption but lacks the passionate connection implied by the term "fans." "Stars," if used in this context, could be misleading, as it may not accurately convey the notion of dedicated engagement associated with content. Thus, fans are recognized as those who are most engaged and interact regularly, making them crucial to a brand's content strategy.