American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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To view more detailed reports regarding traffic to your YouTube videos, you can link your _____ account.

  1. Insights

  2. Google Analytics

  3. Google AdSense

  4. Google+

The correct answer is: Google Analytics

Linking your Google Analytics account to your YouTube channel allows you to access more comprehensive analytics regarding traffic to your videos. Google Analytics provides a wealth of data, including user behavior, traffic sources, audience demographics, and engagement metrics. This detailed level of insight is beneficial for optimizing content strategies and understanding how viewers interact with your videos, enabling more informed marketing decisions. The other options do not provide the same level of detailed analytics specific to video traffic. Insights may refer to general data but doesn't offer the advanced features and metrics available in Google Analytics. Google AdSense is primarily focused on monetization through ads rather than traffic analysis. Google+ is a social networking platform that has been discontinued and does not relate directly to obtaining analytics for YouTube. Thus, linking with Google Analytics is the best choice for in-depth reporting and analytics concerning YouTube video traffic.

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