American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

To optimize video descriptions for SEO, which practice is recommended?

1. Using irrelevant keywords

2. Including links to other videos and channels

3. Minimizing use of bulleted lists

4. Ignoring keyword placement

The correct answer is: Including links to other videos and channels

Including links to other videos and channels is a recommended practice for optimizing video descriptions for SEO. This strategy not only helps with user engagement by guiding viewers to related content, but it also signals to search engines that your content is part of a broader ecosystem. Linking to other relevant videos can enhance the viewer's experience, encouraging longer watch times and increasing the likelihood of users subscribing or returning for more content. This interlinking of videos can also improve your channel’s authority and visibility in search results, as it demonstrates a well-connected content strategy. When it comes to video descriptions, relevance and connection to other materials can drastically impact how your videos perform in search algorithms. Including these links fosters a comprehensive experience for users, guiding them seamlessly through your content offering and increasing overall viewer retention.