American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

To develop a blog with a diverse perspective, you need blog writers that are what?

1. from the marketing department of your company

2. guest bloggers

3. both internal and external to the company

4. swap bloggers

The correct answer is: both internal and external to the company

To develop a blog with a diverse perspective, incorporating both internal and external writers is essential. This approach allows for a richer array of viewpoints, insights, and expertise, which can enhance the content's relevance and appeal to a broader audience. Writers from within the company can provide deep insights into the brand, culture, and products, helping to convey the company's message authentically. They have a unique understanding of the organization's objectives and can reflect its values in a way that resonates with existing customers and employees. On the other hand, external writers can bring fresh perspectives and ideas that may not be present within the company's internal team. They can introduce different experiences and expertise, which can be particularly valuable in addressing topics that transcend the company's direct knowledge or reach. This blend of internal knowledge and external freshness creates a more balanced and inclusive blog that can engage a wider readership. In contrast, options that focus solely on internal writers, guest bloggers, or the idea of swapping bloggers do not effectively encompass the breadth of perspectives needed to create diverse content. Having only one type of contributor limits the variety of thoughts and experiences, which is critical in content marketing aimed at diverse audiences.