American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

The purpose of creating an editorial calendar is to lay out what you're going to talk about and when you're going to be talking about it.

1. True

2. False

3. Partially true

4. Depends on the content type

The correct answer is: True

Creating an editorial calendar is indeed focused on outlining the topics that will be covered and scheduling when those topics will be discussed or published. This organizational tool is essential for content marketing as it helps ensure a consistent posting schedule, aligns content with key dates (such as holidays, events, or product launches), and allows for strategic planning that supports broader business goals. By planning content in advance, marketers can maintain a steady flow of relevant and timely material that meets audience needs and interests. An editorial calendar also facilitates collaboration among team members, ensuring everyone is informed about upcoming content and can contribute effectively. While the other options suggest varying degrees of truth or different considerations, they miss the fundamental purpose of an editorial calendar, which is to serve as a strategic framework for content planning. When executed properly, an editorial calendar enhances overall content marketing effectiveness by ensuring that messaging is aligned, timely, and engaging for the target audience.