American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

The outreach score in Kred reflects the _____ of the influencer.

1. Cost

2. Experience

3. Credibility

4. Generosity

The correct answer is: Cost

The outreach score in Kred is primarily associated with the generosity of the influencer. This score measures how influential an individual is based on their engagement and interactions within their network. Generosity in this context refers to the ability of an influencer to share content, amplify messages, and facilitate connections among their audience, leading to greater overall reach. Influencers who exhibit high levels of generosity are more likely to share valuable content, engage with their followers, and support others within their network. This behavior increases their outreach and visibility, contributing to a higher outreach score. Therefore, focusing on the essence of how influencers impact their environment through sharing aligns perfectly with the definition of outreach in the Kred metric. The other options do not align with the definition of outreach score. Cost refers to monetary aspects that do not pertain to the outreach score's measure of influence based on engagement. Experience, while important, does not specifically quantify outreach or engagement in the way that the generosity does. Credibility, while related to trust and authority, pertains more to the influencer's reputation rather than their active engagement level represented by the outreach score.