American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

The main benefit of leveraging influencers is _____.

1. increased blog subscribers

2. more blog writers

3. access to better visuals

4. none of these answers

The correct answer is: increased blog subscribers

The main benefit of leveraging influencers is that it can lead to increased blog subscribers. Influencers typically have established audiences that trust their recommendations and opinions. When influencers share content or promote a blog, they can drive their followers to visit that blog, potentially transforming followers into subscribers. This relationship capitalizes on the influencer's credibility and reach, effectively enhancing the blog's visibility and attracting a new audience. Increasing blog subscribers through influencer marketing is particularly beneficial because subscribers are often more engaged and invested in the content. They are likely to return for future updates, fostering loyalty and community around the blog. Other options like more blog writers or access to better visuals may provide value, but they do not directly relate to the specific advantage of influencer marketing in building a subscriber base.