American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

The "Golden Ratio" of typography indicates the ratio of which two elements in copy?

1. Call to action text to informational text

2. Body text to title text

3. Heading size to paragraph size

4. Image size to text size

The correct answer is: Call to action text to informational text

The "Golden Ratio" of typography is a principle often used in design that relates to aesthetic harmony and balance within text. It suggests that there is an ideal relationship between different typographic elements to achieve a visually pleasing layout. The correct answer refers to the ratio that should exist between the body text and title text, which is critical for readability and engagement. In typography, establishing a well-defined hierarchy through size differences between headings (titles) and body text can effectively guide the reader's focus and enhance the overall user experience. The golden ratio typically aims for ratios such as 1:1.618, which can influence how titles and paragraph text are sized relative to one another for maximum impact. Options that mention other elements, such as call to action text or image size, reflect considerations that are essential in the broader context of a marketing piece but do not align specifically with the typographic "Golden Ratio" principle. The focus here is on how title and body text relate to each other, emphasizing the importance of a coherent visual theme in presentation and understanding.