American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

The frequency with which you post to your blog is called what?

1. cadence

2. counter

3. blog management

4. mix

The correct answer is: cadence

The term that describes the frequency with which you post content to your blog is known as cadence. In content marketing, cadence refers to the rhythm or regularity of your publishing schedule. Maintaining a consistent cadence is essential for engaging your audience, boosting SEO, and establishing credibility. A well-defined cadence allows readers to know when to expect new content, helping to cultivate a loyal audience. Other options lack the specificity that cadence provides regarding posting frequency. While terms like "blog management" and "mix" might relate to broader strategies or the combination of content types, they do not directly address the frequency aspect. Similarly, "counter" does not convey the concept of timing or scheduling in the context of blog posts.