American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Prepare for the American Marketing Association PCM Content Marketing Exam with our engaging quiz. Use flashcards and multiple-choice questions, complete with helpful hints and explanations. Excel in your exam preparation!

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The first step in rewriting your own copy for a webpage is to?

Make the language more lively
Identify unnecessary words
Clarify the call to action
Change passive voice to active voice

The correct answer is: Clarify the call to action

The first step in rewriting your own copy for a webpage involves clarifying the call to action. A clear call to action (CTA) is crucial for guiding visitors on what to do next after reading the content. It helps to direct the audience toward the desired response, whether that's making a purchase, signing up for a newsletter, or downloading a resource. Understanding and refining the CTA ensures that the overall message aligns with the goals of the webpage, making it more effective in driving conversions. Once the call to action is clear, the other techniques such as making the language more lively, identifying unnecessary words, and changing passive voice to active voice can be implemented as part of enhancing the overall readability and engagement of the content. Prioritizing the CTA first lays the foundational clarity necessary for the rest of the copy to be impactful.