American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

The article titled, "The Millennial's Guide to Surviving Corporate America" uses what demographic component to create relevant content?

1. Age

2. Gender

3. Company name

4. All of these answers

The correct answer is: Age

The article titled "The Millennial's Guide to Surviving Corporate America" leverages age as its primary demographic component to create relevant content. Millennials, typically defined as those born between the early 1980s and the mid-1990s to early 2000s, experience a distinct set of challenges and opportunities in the corporate world due to their generational characteristics, attitudes, and ideals shaped by the societal and technological landscape during their formative years. By focusing on age, the content can address specific concerns and interests typical of Millennials, such as work-life balance, technology usage in the workplace, and unique job expectations, making the advice and strategies presented in the article resonate strongly with its intended audience. While gender and company name may play a role in crafting content that appeals to specific segments of readers, the central theme of the article is distinctly tailored to the experiences, preferences, and issues faced by Millennials, which is why age is the most relevant demographic component used here. The answer that identifies age correctly recognizes the article's focus and target audience.