American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Showing customers that your blender can pulverize an iPhone is an example of which criteria for something going viral?

1. Triggering

2. Being an insider

3. Remarkability

4. Social currency

The correct answer is: Remarkability

The correct answer is remarkable because showcasing a blender's capability to pulverize an iPhone is an extraordinary and surprising demonstration that grabs attention. This kind of content is likely to provoke strong reactions and curiosity, making it shareable and memorable. Remarkable content stands out and encourages people to talk about it, which is essential for something to go viral. It taps into people's emotions—surprise, shock, or awe—and often leads to social sharing simply because it's such an exceptional act. This aligns with the goal of content that seeks to capture interest and incite conversation, making it more likely for viewers to share it with others. While triggering might help in situational context, being an insider relates to specific in-group knowledge, and social currency pertains to how sharing content can elevate one’s status among peers, none of these capture the essence of why the blender's outrageous capability to destroy an iPhone is particularly noteworthy in generating viral interest.