Why Remarkability is Your Secret Weapon for Viral Content

When it comes to creating content that goes viral, there’s one word that often gets thrown around—remarkability. Now, you might be thinking, “What’s this all about?” Simply put, it's about creating content that stands out so much it demands attention. Think about it: would you rather scroll past an ordinary picture or stop to witness a blender pulverizing an iPhone? The latter is a prime example of catching people's eyes and sparking their curiosity. Let's break it down.

You see, remarkable content is like a magnet for attention. It wows the audience, pulls them in, and makes them want to talk about it. In the realm of marketing, especially for those of you studying for the American Marketing Association Professional Certified Marketer (PCM) exam, understanding what makes content shareable is key. That hysterical video of a blender annihilating an iPhone isn't just enjoyable; it's an emotional rollercoaster of shock and surprise. And boy, does it bring the chatter!

But why is that? When something is remarkable, it taps into our emotions. Surprise, awe, even a bit of disbelief—these feelings trigger people to share that content with their friends and family. So, if you’re crafting a marketing strategy or creating content with the aim to connect with your audience, reckon with this: how can you make your content remarkable?

It’s also essential to consider how other factors come into play. Take triggering, for example. It’s about creating what's called a ‘cue’ that makes people think of your brand in specific situations, but let's face it, that alone won’t make your content explode on social media. Then there's 'being an insider.' This speaks to a more niche audience—content that resonates deeply with a certain group but might not garner broader interest.

Now, think about social currency. When folks share something that adds to their peer status, that’s a type of engaging content too. But while social currency can occasionally propel content, it’s not the driving force behind something that's truly remarkable. Just think about how often you’ve shared something outrageous—a friend’s epic fail or a mind-blowing stunt? That’s because it’s remarkable!

A remarkable piece of content encourages people to comment, share, and even like, making it a vital aspect of marketing. When you squeeze the juice out of just one outrageous demonstration, whether it's through dazzling visuals or jaw-dropping facts, you’re going to get people talking, laughing, and yes, sharing. It becomes part of the digital conversation, weaving itself into our daily communications.

In crafting your marketing strategy, ask yourself if your content stunts, demonstrations, or messages evoke those strong emotions that drive people to share. Can you imagine the social media buzz from a blender causing chaos with an iPhone? Heck, that’s a conversation starter at every social gathering!

Ultimately, recognizing the power of remarkable content lets you fine-tune your marketing messages. Marrying creativity with emotion can resonate on a deeper level, ensuring your messaging isn’t just seen; it’s remembered. So, before you hit that publish button, check if your content has what it takes to be remarkable. Will it shock? Amaze? Inspire? Because if it does, you might just find your content going viral more than just once in a blue moon.

Following pointers like these can boost your marketing efforts, especially as you prep for the PCM exam. Embrace remarkable content creation, and watch your audience grow. You never know—your next post could be the one that takes the internet by storm!