American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

One of the recommended practices for creating content for the web is to _____.

1. use internal company acronyms

2. use lots of big buzzwords

3. speak human

4. implement company buzz words

The correct answer is: speak human

The recommendation to "speak human" in creating content for the web emphasizes the importance of clear, relatable, and engaging communication. This practice involves writing in a conversational tone that resonates with the audience, making the content more accessible and enjoyable to read. When content is relatable and easy to understand, it fosters a connection between the brand and the audience, encouraging engagement and trust. Using internal company acronyms, big buzzwords, or implementing company-specific jargon can alienate readers who may not be familiar with these terms. Such language can create barriers rather than facilitate understanding, which can diminish the effectiveness of the content. Speaking human, in contrast, focuses on delivering messages in a straightforward manner that emphasizes clarity and connection. This approach is crucial for successful content marketing, as it aligns with the goal of reaching and engaging a broader audience.