American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Looking like we are in vogue and in the know gives us _____.

1. intelligence

2. style

3. social currency

4. popularity

The correct answer is: social currency

The concept of "social currency" refers to the intangible value one gains from being perceived as trendy, knowledgeable, and connected within social networks. When individuals or brands exhibit characteristics that align with being in vogue, they are essentially generating social currency, enabling them to foster connections and build trust with their audience. This social currency acts as a form of social currency that can facilitate engagement, loyalty, and influence, making it a valuable asset in marketing and relationship-building contexts. Being seen as fashionable or in-the-know not only enhances one’s personal brand but also contributes to a collective perception that can lead to greater opportunities for collaboration, networking, and expanding one's reach within various communities. The other options do not encapsulate this idea of leveraging social perception for relational benefits as effectively as social currency does.