American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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It is always a good idea to use more general keywords when trying to get your YouTube videos to rank in search engines.

  1. True

  2. False

The correct answer is: False

Using more general keywords is not an effective strategy for ranking YouTube videos in search engines. Instead, utilizing specific keywords that closely match the content of the video tends to yield better results. Specific keywords target a niche audience who are looking for exactly what the video offers, improving the chances for engagement and viewer retention. General keywords can lead to higher competition, making it harder for a video to stand out in a crowded field. On the other hand, a focused, keyword-rich title and description help YouTube's algorithm understand the content of the video, allowing it to be matched with users' search queries more accurately. This also aligns with the best practices of search engine optimization (SEO), emphasizing the importance of relevancy and specificity rather than broad appeal.

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