American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Is it true that one needs only one editorial calendar per project?

1. True

2. False

The correct answer is: False

Having more than one editorial calendar per project can be crucial for effective content management and strategic planning. An editorial calendar is a tool that helps organize the content creation process, schedule publishing dates, and maintain an overall content strategy. Depending on the complexity and scale of the project, multiple calendars can serve different purposes—such as separating content types (like blogs, social media posts, and emails), targeting different audiences, or tracking various stages of content development. For larger projects or those involving multiple teams, separate editorial calendars can ensure that all stakeholders are aligned and aware of their responsibilities. It allows for clearer tracking of deadlines and content pieces across various platforms and formats, thus enhancing collaboration and reducing the risk of overlap or missed deadlines. For instance, marketing teams may need one calendar for promotional content and another for educational resources, each with its specific objectives and metrics. Therefore, maintaining multiple editorial calendars can lead to a more organized and efficient process, ensuring that all aspects of the content marketing strategy are well-planned and executed.