American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Is curated content beneficial for a content strategy?

1. Yes, it can enhance your content strategy

2. No, it should be avoided

3. Only if it is original

4. Yes, but only for social media

The correct answer is: Yes, it can enhance your content strategy

Curated content is indeed beneficial for a content strategy as it allows brands to share relevant, high-quality information that resonates with their target audience. This practice helps in establishing a brand as a thought leader in a particular niche by providing valuable insights and resources that are not only informative but also foster engagement. By carefully selecting and sharing content from various sources, organizations can save time and ensure a steady flow of information that keeps their audience engaged. Moreover, curated content can enhance SEO performance by increasing the volume of content on digital platforms, making the brand more discoverable. It also opens opportunities for partnerships and relationships with other content creators and brands, thereby enhancing a company's network and reach. While original content is crucial for establishing a unique voice and brand identity, incorporating curated content balances it out by providing additional value and perspectives to audiences without requiring the significant resources often needed for original content creation. Additionally, curated content can be effective across various channels, not just limited to social media, thus integrating into a comprehensive content marketing strategy.