American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Is content syndication placing your low-value content assets on a third-party website without gating it?

1. True

2. False

The correct answer is: False

The concept of content syndication involves distributing content to third-party platforms to enhance its reach and visibility. However, the categorization of content as "low-value" or the act of placing it on a third-party website without gating it requires more context. In content syndication, companies often choose to share valuable content that aligns with their brand and marketing strategy, aiming to attract a broader audience and drive qualified traffic back to their own platforms. The strategy is typically employed with high-quality content that serves a purpose, such as generating leads or building authority in a particular subject area. Regarding the idea of "gating" content, this refers to putting content behind a form or paywall that requires users to provide information (like an email address) before accessing it. Because content syndication generally involves openly sharing content to maximize its visibility and reach without requiring such information, suggesting that it pertains to low-value assets does not reflect the true purpose and practice of content syndication in a professional context. Therefore, the statement implies a misunderstanding of content syndication's intent and the typical nature of the content involved in such efforts. Instead of focusing on low-value assets, effective content syndication leverages valuable material strategically placed to reinforce a brand's messaging and reach potential