American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

_____ is a metric that tells you how engaged readers are in your posts by whether they are commenting on them.

1. Social sharing

2. Inbound links

3. Post engagement

4. Lead generation

The correct answer is: Post engagement

Post engagement is a vital metric that measures how involved readers are with your content, particularly through actions such as commenting. The level of comments signifies that readers are not only consuming the content but are also intrigued enough to express their thoughts, ask questions, or contribute to the conversation. This indicates a higher level of engagement compared to other metrics, as it reflects a direct interaction that often suggests interest and connection with the topic. Social sharing, while relevant, focuses on how frequently content is shared across platforms, which measures reach rather than engagement in terms of direct interaction. Inbound links pertain to the number of websites linking back to your content, indicating authority and relevance but not necessarily reader engagement. Lead generation is related to the process of converting readers into potential customers, which is a different objective that doesn't specifically measure reader interaction with content. Understanding post engagement allows marketers to gauge the effectiveness of their content in fostering dialogue and community around their brand or topic, thus providing valuable insights into reader preferences and areas for improvement.