American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

In which topic would a playful headline be most appropriate?

1. Music

2. Religion

3. Disaster

4. Race

The correct answer is: Music

A playful headline fits well in the topic of music due to the often lighthearted and celebratory nature of the subject. Music is associated with joy, creativity, and entertainment, making it a suitable context for a playful tone. Playful headlines can engage the audience, evoking a sense of fun and inviting them to explore the content further, which aligns well with the expectations of readers interested in music. In contrast, topics like religion, disaster, and race typically demand a more serious and respectful approach due to their sensitive and potentially controversial nature. These subjects are often associated with deep emotional responses and require a level of gravity that playful language might undermine. Thus, a playful headline would not resonate well or fit appropriately within those contexts.