American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

In which situation is it acceptable to have a video marked as "unlisted"?

1. For market research purposes

2. When it is part of a public playlist

3. For sharing privately with selected viewers

4. To maximize public viewing

The correct answer is: For sharing privately with selected viewers

Using the "unlisted" setting for a video is particularly appropriate when you want to share it privately with selected viewers. This allows individuals to watch the video without it being publicly available to everyone on the platform. Only people who have the direct link to the video can access it, which ensures that the content remains exclusive and controlled. This can be useful for sensitive content, test screenings, or personalized communications where you want to maintain a certain level of privacy while still facilitating targeted sharing. The other options do not align with the intended use of an unlisted video setting. For instance, marking a video as unlisted would not be suitable for market research purposes, as this typically requires broader access and interaction. Similarly, when a video is part of a public playlist, it contradicts the purpose of being unlisted, as the video would still be accessible through the playlist to anyone. Lastly, aiming to maximize public viewing inherently contradicts the essence of being unlisted since it is meant for restricted access rather than public exposure.