American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

In title case, which of the following words should always be capitalized?

1. But

2. The

3. Be

4. On

The correct answer is: Be

In title case, certain words are typically capitalized based on their function in a sentence. Among the options provided, "Be" is always capitalized because it is a verb. In title case, significant words, which include nouns, pronouns, verbs, adjectives, adverbs, and subordinating conjunctions, are usually capitalized to emphasize their importance in conveying the meaning of the title. Verbs like "Be" play a critical role in the structure and meaning of phrases, making their capitalization essential for clarity and stylistic consistency in titles. Other options, such as "But," "The," and "On," may not always be capitalized depending on their context. "But" is a conjunction that is sometimes left in lowercase unless it is the first word of the title. "The" is an article and is typically lowercase unless it appears at the beginning of the title. "On" is a preposition and is also generally lowercase unless it is at the start of the title. Understanding these rules helps ensure that titles are formatted correctly and convey their intended significance.