American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

If you're just setting your videos to be rented, do you need to enable paid content on your channel?

1. True

2. False

3. Only for special videos

4. Only for brand channels

The correct answer is: False

When you set your videos to be rented, there is no requirement to enable paid content on your channel. Paid content settings pertain to the overall monetization strategy of a channel, whereas renting videos is a specific offering for the viewer that allows them to pay for temporary access to a video, typically for a limited time. Enabling paid content on the channel encompasses a broader spectrum of monetization options, including subscriptions or purchases. However, when you choose to offer video rentals, it operates independently of the overarching paid content setting. Thus, you can rent videos without necessarily having paid content turned on for the entire channel, reflecting the flexibility individual video monetization offers creators. In summary, the correct answer affirms that paid content does not need to be activated for the rental option, highlighting a distinction in video pricing strategies on the platform.