American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Prepare for the American Marketing Association PCM Content Marketing Exam with our engaging quiz. Use flashcards and multiple-choice questions, complete with helpful hints and explanations. Excel in your exam preparation!

Practice this question and more.

If your headline is phrased as a question, what must you ensure?

Your readers can't just answer "no" and move on.
You use a question mark.
You're following Betteridge's Law.
The answer is yes.

The correct answer is: Your readers can't just answer "no" and move on.

When crafting a headline that is posed as a question, it is essential to consider the engagement factor it creates with the audience. The main goal is to prompt readers to think more deeply about the content rather than allowing them to respond with a simple "no" and abandon the idea. This means the question should either intrigue or provoke further thought, encouraging readers to continue exploring the content rather than dismissing it with a quick, negative response. The notion that readers should have a compelling reason to delve deeper into the content means that the headline should be designed to generate curiosity or an emotional response, making it more difficult for them to disengage with a straightforward "no." This approach not only helps to capture interest but also establishes a foundation for meaningful engagement with the material that follows. While using proper punctuation, such as a question mark, and adhering to specific laws like Betteridge's Law can be important stylistic elements, they do not fundamentally influence whether the question leads to continued reader engagement. Thus, ensuring that the headline demands more from the reader than just a binary answer is paramount for effective content marketing.