American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

If you find you are unable to start copywriting when you have prepared a writing session you should do a _____ exercise.

1. brainstorming

2. first draft

3. free writing

4. final draft

The correct answer is: free writing

The correct answer is free writing. This exercise involves writing continuously for a set period without worrying about grammar, spelling, or the aesthetic quality of the content. The primary goal is to unlock creativity and overcome mental blocks that can hinder the initiation of a writing session. By allowing thoughts to flow freely, writers can bypass feelings of perfectionism and self-criticism, often leading to new ideas and directions for their content. Engaging in free writing helps in warming up the brain and can reveal insights or concepts that may not surface during more structured writing tasks. It is particularly beneficial in moments of writer’s block, as it encourages a natural outpouring of ideas that can later be refined in subsequent drafts. The other options, such as brainstorming and crafting a first or final draft, are more structured approaches to writing that may require clearer objectives and organization. While they may also be useful in the writing process, they do not specifically address the immediate challenge of overcoming the inability to start writing.