American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

How would you tailor a calendar to meet the needs of a senior manager for multiple product lines and campaigns?

1. Provide a high-level summary of important events, publishing dates, themes, and campaigns

2. Just list contact people for each important date

3. Reference other calendars as much as possible

4. Include as much detail as possible for all pertinent products and campaigns

The correct answer is: Provide a high-level summary of important events, publishing dates, themes, and campaigns

Providing a high-level summary of important events, publishing dates, themes, and campaigns is an effective way to tailor a calendar for a senior manager overseeing multiple product lines and campaigns. Senior managers typically appreciate concise and strategic information that allows them to understand the big picture without getting lost in the minutiae of everyday operations. A summary format enables them to quickly grasp key milestones and overarching themes, helping them prioritize their focus and make informed decisions regarding resource allocation and strategic direction. This approach streamlines communication and ensures that all relevant information is front and center, allowing for efficient planning and coordination across various initiatives. In contrast, including excessive detail for all pertinent products and campaigns can overwhelm the reader and lead to information fatigue. A calendar too focused on specifics, such as listing all contact people for each important date or referencing multiple calendars, can complicate rather than clarify the strategic picture necessary for a senior leader's oversight. Thus, the high-level summary is the most suitable format to meet the needs of a senior manager.