American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

How often should content be reviewed for effectiveness?

1. Only once a year

2. Continuously and regularly

3. After major changes in strategy

4. Only when new content is created

The correct answer is: Continuously and regularly

The most effective approach to reviewing content for effectiveness is to do so continuously and regularly. This ongoing evaluation allows marketers to assess how well content resonates with the target audience, meets strategic objectives, and adapts to changing market conditions. Regular reviews enable marketers to analyze engagement metrics, user feedback, and SEO performance, providing insights that can drive necessary adjustments and improvements. Content marketing is dynamic, and audience preferences, market trends, and platform algorithms can shift rapidly. By embedding regular assessment into the content strategy, marketers can ensure that their content remains relevant and impactful, optimizing performance over time. This proactive stance helps in identifying what works, iterating on successful strategies, and phasing out ineffective content. While other options suggest valid points for review, such as after a major strategy change or when new content is created, they lack the proactive nature of continuous evaluation. Only reviewing content once a year would significantly limit the ability to respond to real-time data and audience feedback, making it harder to stay ahead of competition and maintain engagement.