American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

How much of your headline will show up in Google search results?

1. About 50 characters

2. The whole headline, but none of the subhead

3. The first 4 words

4. Whatever is before the colon

The correct answer is: About 50 characters

The correct answer is that about 50 characters of your headline will show up in Google search results. This is primarily due to the way search engines like Google display title tags in their search results. While the exact character limit can vary slightly depending on how Google’s algorithm handles specific text, a good guideline is that around 50-60 characters will usually be fully visible without being cut off. This limitation is significant because it emphasizes the importance of crafting concise and engaging headlines that convey the main idea within that character range. If a headline exceeds this limit, critical information may be truncated, causing potential visitors to miss key elements that could influence their decision to click on the link. Understanding this character limit helps marketers optimize their content for better visibility and click-through rates in search engine results, ensuring that users see the most important content of the headline.