American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

How long is evergreen content intended to last?

1. until the end of the season

2. forever

3. 5 years

4. 1 year

The correct answer is: forever

Evergreen content is designed to remain relevant and useful over an extended period, which can often be conceptualized as "forever." This type of content addresses topics that are perpetually interesting or useful, such as how-to guides, tutorials, or foundational knowledge in a specific field. Because the information remains applicable regardless of changing trends or immediate news cycles, evergreen content can continue to attract audiences long after its initial publication. The other options imply a limited lifespan for the content. For instance, content that lasts until the end of a season would be tied to specific events or trends, which doesn't align with the concept of evergreen content. Similarly, defining a lifespan of just a few years or even one year suggests that the relevance of the content would diminish over time, which contradicts the fundamental nature of evergreen content's timeless quality.