American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

How do consumers typically view information that offers practical value?

1. As spam

2. As untrustworthy

3. As worth sharing

4. As irrelevant

The correct answer is: As worth sharing

Consumers typically view information that offers practical value as worth sharing because such content provides tangible benefits and solutions that can improve their daily lives. This type of information is often perceived as helpful, insightful, or relevant to their needs, prompting them to recommend it to others who may also find it valuable. When people encounter content that addresses their questions or challenges, they are more likely to engage with it positively and share it within their networks, enhancing its reach and effectiveness. This sharing behavior highlights the importance of creating content that is not only informative but also actionable and beneficial to the audience.