American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Getting users to _____ will make them more likely to subscribe.

1. thumbs up

2. comment

3. interact

4. all of these answers

The correct answer is: all of these answers

Encouraging users to interact with your content in various ways significantly increases their likelihood of subscribing. This engagement can manifest as giving a thumbs up, leaving a comment, or participating in other forms of interaction. Each of these actions serves a critical purpose in building a connection with the audience. When users give a thumbs up, it indicates approval and appreciation for the content, creating a positive association with the brand and elevating the likelihood of further engagement. Similarly, when users comment, it fosters a two-way conversation, making them feel valued and creating a sense of community around the content. Such interactions not only signal their interest but also enhance the user experience, making it more likely for them to subscribe to future content. In essence, each form of engagement contributes to a comprehensive interaction model that helps build trust and loyalty. Thus, combining thumbs up, comments, and other interactions as part of an overall strategy to encourage user engagement reinforces the relationship with the audience and enhances subscription rates.