American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Fan funding allows viewers to _____ the creator of the video.

  1. recommend

  2. contact

  3. donate to

  4. see

The correct answer is: donate to

Fan funding refers to a model where fans or viewers can financially support a creator, such as video makers, by providing monetary contributions. This support can manifest through donations, subscriptions, or other forms of financial backing that enable creators to continue producing content. The primary goal of fan funding is to foster a direct relationship between content creators and their audience, empowering fans to contribute to the creator's success. In this context, the action that aligns most accurately with the concept of fan funding is to donate to the creator of the video. This aspect of fan funding highlights the financial aspect of viewer engagement, allowing creators to be compensated for their efforts and potentially enhancing their ability to produce high-quality content. The other options do not encompass this monetary aspect; recommending, contacting, or seeing the creator may engage viewers but do not provide the financial support that fan funding is intended to facilitate.

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