American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Disabling comments won't have any effect on how users perceive your videos.

1. True

2. False

The correct answer is: False

Disabling comments on videos can significantly influence how users perceive your content and overall brand. Comments often serve as a form of engagement and community interaction, allowing viewers to share their thoughts, ask questions, and provide feedback. When comments are disabled, it can lead to a perception of a lack of transparency or unwillingness to engage with the audience, which can detract from the viewer's experience. Moreover, comments can enhance social proof; positive interactions and discussions can encourage more viewers to engage with the content. When comments are available, they can contribute to a richer context for videos, allowing for a more comprehensive understanding and connection to the content. A lack of comments may create an impression of a one-sided conversation, where the creator does not value audience interaction. Thus, the belief that disabling comments would have no effect on user perception does not hold true, as audience engagement and community feedback are important factors in how content is received and valued.