American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

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Prepare for the American Marketing Association PCM Content Marketing Exam with our engaging quiz. Use flashcards and multiple-choice questions, complete with helpful hints and explanations. Excel in your exam preparation!

Practice this question and more.

An example of active voice is _____.

"your head will be better protected by the HH1"
"with the HH1 your head will be better protected"
"the HH1 will protect your head"
"your head will be protected by the HH1"

The correct answer is: "the HH1 will protect your head"

Active voice occurs when the subject of the sentence performs the action rather than receiving it. In the correct example, "the HH1 will protect your head," the subject "the HH1" is doing the action of protecting. This structure makes it clear and straightforward, enhancing readability and engagement, which are essential components in effective content marketing. In contrast, the other examples feature passive constructions where the focus is shifted away from the subject performing the action. In those cases, the subject receives the action instead, which can often lead to a less direct and engaging style. Understanding the difference between active and passive voice is crucial in content marketing, as active voice tends to create more dynamic and compelling messages.