American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

An editorial calendar is typically called a(n) _____ document.

1. Recording

2. Planning

3. Exploration

4. Execution

The correct answer is: Execution

The term that best describes an editorial calendar is a planning document. An editorial calendar serves as a strategic framework for content creation and distribution. It outlines what content will be published, when it will be published, and across which channels. This planning aspect allows teams to coordinate their efforts, align messaging, manage deadlines, and ensure that content aligns with broader marketing goals. An effective editorial calendar helps to facilitate collaboration among team members and provides a clear overview of the content strategy. It includes important details such as topics, publication dates, authors, and content formats, acting as a roadmap for the content marketing strategy. While execution is an essential component of content marketing, the primary function of an editorial calendar is to provide structure and direction to the planning phase of content creation. It aids in organizing content workflows and ensuring that all team members are on the same page, making it fundamentally a planning document rather than primarily focused on execution or other aspects.