American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

A Klout score of 64 would place an influencer in which percentile?

1. Bottom 25%

2. Top 5%

3. Bottom 95%

4. Top 0.5%

The correct answer is: Top 5%

A Klout score serves as a metric to quantify an individual's online influence based on their social media reach and engagement. The scores range from 1 to 100, where a higher score indicates a greater ability to influence others online. A score of 64 is significant because it reflects a strong level of engagement and audience reach. In the context of influencer ranking percentiles, being placed in the top 5% signifies that the individual has superior influence compared to the vast majority of users. This indicates that only a select few influencers have higher scores, hence they possess a remarkable capability to drive conversations and interactions across social media platforms. Understanding this context is essential, as it highlights the competitive nature of online influence and the relatively small number of users that achieve high Klout scores. Thus, a score of 64 effectively identifies the individual as an esteemed influencer within the digital landscape.